🔥 From Black Friday to Deal Day! 🏡✨ Black Friday isn’t just about the buzz—it’s what happens after that turns excitement into action. Here’s how to keep the energy alive and turn leads into dream-home closings: 🎉 Celebrate Wins Share a success story—a quick sale or a happy buyer. It’s all about showing what others might be missing! 🔗 Smooth Follow-Up Make the process easy and personal. Buyers love seamless transitions from inquiry to action. 📊 Smart Retargeting Use your campaign data to connect with warm leads through tailored offers and updates. 💡 Engaging Content Keep them hooked with stories about lifestyle, community, and long-term value. The deal is just the beginning! ⚡ Respond Quickly Speed matters. Prompt follow-ups turn interest into decisions. 🤝 Realtor Love Your Realtor partners are your MVPs. Ask for feedback, collaborate, and show them you’re here to help close the deal. Black Friday is the spark—follow-up is the fire. 🔥 Ready to make the most of it? DM us or drop your favorite follow-up tip below! #RealEstateLeadership #MarketingInnovation #EithOrRealEstate #DefyTheOrdinary #BeyondBoundariesInRealEstate #InnovationInRealEstate #BreakingTheRulesOfRealEstate #RealEstateWildcard ♠️

💥💪🏻 Reinventing Black Friday in Real Estate In 2020, we did something bold—and every year since, we’ve kept the momentum going. 🖤 Traditionally, Black Friday was for flat screens and sneakers, not luxury condos. But at Hollybridge at River Green, we saw an untapped opportunity. The idea? Inject personality, urgency, and storytelling into real estate. 🎯 Buyers didn’t just see a “sale”; they saw their dream home framed by compelling narratives and seamless digital touchpoints. Through email campaigns that got people clicking, and social media posts that stopped them scrolling, we created buzz around homes like no one else had in Vancouver’s real estate market. The result? Huge success and a playbook that’s been worth repeating every year since. 🚀 Here’s the takeaway: If you’re willing to disrupt the norm, you can meet your audience where they’re already engaged and deliver results they didn’t see coming. 💡 Would you buy a condo on Black Friday? Share your thoughts below! #RealEstateLeadership #MarketingInnovation #HollybridgeAtRiverGreen #ThoughtLeadership #EithOrRealEstate #DefyTheOrdinary #BeyondBoundariesInRealEstate #InnovationInRealEstate #BreakingTheRulesOfRealEstate #RealEstateWildcard ♠️

🌟 Eith/or is proud to have sponsored a hole at the TLFCS Chip In Golf Tournament hosted by Langley Firefighters! 🏌️‍♂️⛳️ This fantastic event brought our community together to raise funds for local charities, support community building, and foster connections. 💪❤️ We are honored to contribute to such a meaningful cause and look forward to continuing our support for initiatives that make a positive impact. Thank you to everyone who participated and made this event a huge success! 🙌 #EithorLandAndVision #TLFCSChipIn #GolfForCharity #CommunityBuilding #LangleyFirefighters #SupportLocal #BuildingCommunities #GivingBack #CharityGolfTournament #CommunitySupport

The last nugget of wisdom from the Big Boss was about his itch for certainty before plunging into the wild gamble of a real estate project. Other than what the twitchy market whispers, there's hardly anything concrete about launching a 450-unit condo tower into the hungry maw of the market. Let’s be clear: marketing is, at its core, a pinch of black magic. Here’s the kicker: We don't just value objects; we hunger for their meaning. A home is more than its skeleton of concrete, wood, and glass—the physical. It’s the unseen vibes and souls it whispers to the future owner—the metaphysical. That’s the secret sauce, the XO. The corporate sorcerers who master the art of conjuring deep feelings and tapping raw emotions are invariably the titans in their realms. Consider Apple, Tesla, Disney, Nike, GoPro. These aren’t mere merchants; they’re architects of dreams. They don’t just push products; they sell an upgraded you. A sexier, more eco-conscious, more connected version of humanity. Their magic elevates the mundane, transforming it into something that commands both a hefty price tag and market love. Think about it—wine just tastes richer when it claims French heritage and a price over $150. A watch ticks with more authority if it’s cloaked in gold and flaunts a ‘Swiss’ badge. Everything gains an aura of desire when shrouded in scarcity. Oh, and let’s not forget the universal truth: that swoosh makes you run faster, no doubt. Yet, tragically, many real estate honchos are still blind to the spells they could cast. They remain fixated on market fluctuations or squeezing out cost savings. In my last role, we were selling dreams at a 12%-15% market premium, primarily thanks to our branding—yes, the dark arts of marketing. Your venture into real estate marketing isn't any different from these trailblazers. Forge those enchanting moments. Think about how a purchase will elevate the buyer in the eyes of his peers. Will she look more successful to her colleagues? Can mom and dad already picture hosting mooncake festivities for their friends at mid-autumn fest? Dabble in these spells, my fellow marketers. The magic isn’t just in the sale—it's in the story you tell.

In a realm where ambition touches the sky and uncertainty rumbles below, the Big Boss stands tall, a titan transforming the urban landscape into realms of splendor. 🏗️💰 This mastermind, shrouded in mystery, embarks on epic journeys fraught with twists and challenges, turning each vision into towering reality against all odds. Not just a game of chance, this adventure demands navigating through a complex maze of market dynamics, stakeholder demands, and regulatory shifts with precision and foresight. 💸 In British Columbia's demanding arena, the Big Boss secures project costs within a year of sales launch, a testament to unmatched courage and strategic prowess. Holding the mantle of VP Sales & Marketing means mastering the art of strategy, a crucial ally in the quest for certainty in an ever-evolving market. 🤺 From envisioning the future value of projects to ensuring sales milestones are met, this role is pivotal, embodying the essence of leadership and innovation. As twilight descends, the Big Boss's quest for certainty rests on the shoulders of the #RealEstateWildcard ♠, a beacon of adaptability and insight in the tumultuous seas of real estate development. This tale is but a chapter in the saga of creating lasting legacies amid the clouds of uncertainty. 🌆

Good times with ole real estate friends at RIFO awards. Relationships determine results.

#2 of 101 - Cold Calculations: Stripping Emotion from the Negotiation Game In the high-stakes rollercoaster of selling some of Metro Vancouver’s most coveted real estate—outshining the competition by 12%-25% at times—we plunge into the icy waters of negotiation, leaving the usual emotional baggage onshore. This journey isn’t about haggling over bazaar trinkets, as recounted in my last post; it’s about slicing through uncertainty with the precision of a laser-guided missile. 🎯 Welcome to the domain of Cold Calculations, where sentiment is checked at the door, and the game demands the cool, calculated demeanor of a seasoned card shark. Here, the art of the deal is distilled to its logical essence—listening becomes a superpower, belief in the product turns into your shield, and trust in the process, your guiding star. 🌟 In this arena, understanding the buyer’s motives allows us to steer the conversation from rational needs to irrational desires. Selling these architectural wonders transcends mere business; it’s a ballet performed on a tightrope, with moves choreographed to shift dialogue from the tangible—numbers, trends, hard facts—to the intangible realms of status, intelligence, greed, fear, and pride. By casting aside our emotional layers, we maneuver through these negotiations with the stealth of a cat burglar—silent, effective, and unfazed by the dizzy price tags that might otherwise induce vertigo. In this contest, success doesn’t hinge on quick wit or eloquence but on profound observation, understanding your clients and unruffled composure. As we navigate the stormy seas of Vancouver’s most sought-after addresses, let’s bear in mind: In the negotiation arena, it’s the coolest heads that forge victories, shaping deals not merely with pens and contracts but with astute minds and attentive ears. Welcome to Cold Calculations—where the stakes soar sky-high, but emotions, like relics of the past, are decisively left behind. 🏙️🔍

#1- Deal or No Deal: Navigating the Real Estate Bazaar⁣ ⁣ Fresh off a dizzying journey into the heart of Marrakech’s bazaars, where inspiration and design fantasies dance around every corner. Every breath in this maze is a haggle—over rugs I never sought, elixirs and spices unknown to me, and mint tea at tables with views I didn’t choose but somehow couldn’t resist. As I zigzagged from Fes to Casablanca, a spry police officer leaped from the underbrush, offering me a hearty Moroccan welcome in the form of a ticket and a chance to haggle away my fines. It’s an open secret that life itself is a series of negotiations. Some cultures relish this dance, feeling snubbed if you don’t step onto the floor with them. With a Chinese buyer—be it Cantonese or Mandarin—no haggle means no sale. Regardless of the market’s mood swings, they crave the thrill of clinching a victory in the bargaining arena. Consider it strategic haggling: aiming for a little give-and-take that ends in a major win. Whether it’s padding your list price for the buyer’s peace of mind, halving your offer on that unexpectedly essential rug, or negotiating with the Big boss over your event’s budget—wisdom dictates building a cushion into your deals, young padawans.⁣ ⁣ 👉 Follow @Eithor_re for a peek into the future of real estate. Visit my website www.eithor.co to discover the Eith/or difference. 🌐⁣ ⁣ Let’s embark on this remarkable journey together. Here’s to creating, innovating, and transforming the skyline of tomorrow. 🥂⁣ ⁣ #EithorJourney #RealEstateInnovation #BreakTheMold #FutureOfRealEstate #InnovateWithEithor #JoinTheRevolution #EithOrRealEstate #DefyTheOrdinary #BeyondBoundariesInRealEstate #InnovationInRealEstate #BreakingTheRulesOfRealEstate #RealEstateWildcard ♠️⁣ ⁣ ⁣

In the wild ride that’s been my real estate career, I’ve stumbled into an absurd amount of luck—collaborating with a circus of developers to launch a dizzying variety of projects across more cities than my brain can tally. I hit the jackpot working alongside the godfather of North American real estate marketing, Bob Rennie, and his crew of visionaries. But the real rollercoaster—half exhilarating, half terrifying—was spearheading Sales, Marketing, Design Concept, and Customer Care for the world’s real estate royalty family 🫅. My days were a relentless barrage of brainstorming, getting chewed out, barely keeping afloat in the maelstrom of ideas, enduring the beauty of chaos, and, above all, relentless learning. So, here we are, diving headfirst into “High-Water Marks: Lessons from the Property Frontlines with the World’s Most Important Real Estate Family,” a collection of 101 distilled insights from the front lines of real estate madness.⁣ ⁣ 👉 Follow @Eithor_re for a peek into the future of real estate. Visit my website www.eithor.co to discover the Eith/or difference. 🌐⁣ ⁣ Let’s embark on this remarkable journey together. Here’s to creating, innovating, and transforming the skyline of tomorrow. 🥂⁣ ⁣ #EithorJourney #RealEstateInnovation #BreakTheMold #FutureOfRealEstate #InnovateWithEithor #JoinTheRevolution #EithOrRealEstate #DefyTheOrdinary #BeyondBoundariesInRealEstate #InnovationInRealEstate #BreakingTheRulesOfRealEstate #RealEstateWildcard ♠️⁣